This is a software tool that helps gather traffic and conversion numbers for a web site.
SurfStats Website TrafficAnalyzer generates website activity and conversion tracking reports from log files. These reports can be created on a system and sent to the screen, file directory, ftp or email. The reports could also be produced in various languages. The SurfStats Log will collect and track information on pages viewed, site visitors, browsers used, http errors and similar useful web site usage statistics on your site. The Log Analyzer analyzes your web server log files. For this purpose it is compatible with most common log file formats with automatic log file format and compressed format detection. Graphs and charts created out of the raw data also can be viewed. Good use is made of color when creating these charts and graphs.
Several useful features included are tools that automate and simplify log file analyzing like a Fast Reporting mode. It also gives you an interactive reporting mode, a report viewer and printer, a FTP client, a task scheduler, etc. Other features include DNS Lookup, report E-mailer, filter control panel for dynamic filtering on dates, visitors, referrers and files, a file viewer for displaying, searching and printing of log files. The interface is well laid out. Controls are easily accessible. Color scheme is also quite pleasing. Report logo, background, fonts and their colors could be customized on these reports. This is a very good product and if you are looking for a tool like this, this could be it.